Marketing According to Tavo

If you still wander if an Internet campaign is suitable for your brand, or if social marketing is a bubble, don’t read this article. For me it’s incredible that there are people that still think that “you have to go to internet”. This article called App Marketing is about using Apps to build upon your brand, not about selling Apps.

Smart phones are very common in our marketplaces with up to 54% penetration in Singapore,  35% in Spain and the US or about 30% in UK. (source: communities-dominate.blogs.com) and NielsenWire shows the correlation between age and income to Smartphone penetration (Younger or Wealthier Population have more Penetration). There are several different brands of Smart Phones including Apple’s, Blackberry’s, Nokia’s & Android’s systems and according to the leading manufacturer (Apple):

15 billion apps have been downloaded from its revolutionary App Store™ by the more than 200 million iPhone®, iPad® and iPod touch® users worldwide. The App Store offers more than 425,000 apps and developers have created an incredible array of over 100,000 native iPad apps

Hey, and the above is just statistics from Apple iOS, and Apple is not even the leading OS as Google’s Android holds 50.1% in Feb-12 while Apple holds 30.2% and RIM just 13.4% (source: ComScore).

Is your Brand on your consumer’s SmartPhone? What are you waiting for?

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