I recently read a fabulous article of HBR on Gift Economies that really depicts how social marketing really works and why brands fail obtaining Social Media ROI. This article motivated me to write about the human (consumer) psyche behind the…
Marketing According to Tavo
My Thoughts on Current Marketing & Industries News
Blog Archives
Social Media as a Gift Economy
Tagged with: Brand, Brand management, Business, Digital marketing, Gift Economies, Gift economy, Management, Marketing, ROI, Social media
Posted in Digital Marketing, Management, Strategy, Web & Social
Posted in Digital Marketing, Management, Strategy, Web & Social
Recruiting a Community Manager
During these times of Community Manager blooming everywhere, and this new career being very different to all, we have to help both Human Resources and Business Leaders understand the purpose of a Community Manager, hence here’s my contribution. A community…
Tagged with: Business, Community manager, Customer Service, Human resources, Marketing, Public relations, Social media
Posted in Digital Marketing, Management, Resources
Posted in Digital Marketing, Management, Resources
App Marketing
If you still wander if an Internet campaign is suitable for your brand, or if social marketing is a bubble, don’t read this article. For me it’s incredible that there are people that still think that “you have to go…
Tagged with: Android, App, Apple, Apps, appstore, Brand, Heineken, IOS, IPhone, IPod, IPod Touch, Marketing, SmartPhone, Star Manager
Posted in Digital Marketing, Web & Social
Posted in Digital Marketing, Web & Social
Time to update your facebook timeline tabs!
I’m not quite sure when, but very recently Facebook announced that from March 30th all Facebook Pages will migrate to Timeline feature. With this announcement some innovation adverse people are blogging about how to stay with the old look, some are focusing on the…
Tagged with: Brand, Business, Coca-Cola, Facebook, Facebook features, Facebook Page, Pepsi, Timeline
Posted in Digital Marketing, Web & Social
Posted in Digital Marketing, Web & Social
Social Marketing – Great Example
A lot of guru’s are speaking a about winning in Social Media. They talk about earning fans or followers (which can be bought) or about reaching virality (being a TT on Twitter). But what really matters in social media is…
Tagged with: KLM, Marketing, Social marketing, Social media, Social media marketing, Twitter
Posted in Digital Marketing, Web & Social
Posted in Digital Marketing, Web & Social
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