Blog Archives

Social Media as a Gift Economy

I recently read a fabulous article of HBR on Gift Economies that really depicts how social marketing really works and why brands fail obtaining Social Media ROI. This article motivated me to write about the human (consumer) psyche behind the

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Posted in Digital Marketing, Management, Strategy, Web & Social

Recruiting a Community Manager

During these times of Community Manager blooming everywhere, and this new career being very different to all, we have to help both Human Resources and Business Leaders understand the purpose of a Community Manager, hence here’s my contribution. A community

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Posted in Digital Marketing, Management, Resources

App Marketing

If you still wander if an Internet campaign is suitable for your brand, or if social marketing is a bubble, don’t read this article. For me it’s incredible that there are people that still think that “you have to go

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Posted in Digital Marketing, Web & Social

Time to update your facebook timeline tabs!

I’m not quite sure when, but very recently Facebook announced that from March 30th all Facebook Pages will migrate to Timeline feature. With this announcement some innovation adverse people are blogging about how to stay with the old look, some are focusing on the

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Posted in Digital Marketing, Web & Social

Social Marketing – Great Example

A lot of guru’s are speaking a about winning in Social Media. They talk about earning fans or followers (which can be bought) or about reaching virality (being a TT on Twitter). But what really matters in social media is

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Posted in Digital Marketing, Web & Social

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