Brand Management with a holistic approach is something I recommend all my colleagues and direct reports as a way of doing ‘business-as-usual’. The holistic approach allows you to really get involved in every element that impacts your strategy thus helping you plan…
Marketing According to Tavo
My Thoughts on Current Marketing & Industries News
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Brand Management with a holistic approach
Tagged with: Brand, Business, Management, Marketing and Advertising, Strategic, Strategic planning
Posted in Decision Making, Leadership, Management, Strategy
Posted in Decision Making, Leadership, Management, Strategy
Social Media as a Gift Economy
I recently read a fabulous article of HBR on Gift Economies that really depicts how social marketing really works and why brands fail obtaining Social Media ROI. This article motivated me to write about the human (consumer) psyche behind the…
Tagged with: Brand, Brand management, Business, Digital marketing, Gift Economies, Gift economy, Management, Marketing, ROI, Social media
Posted in Digital Marketing, Management, Strategy, Web & Social
Posted in Digital Marketing, Management, Strategy, Web & Social
Recruiting a Community Manager
During these times of Community Manager blooming everywhere, and this new career being very different to all, we have to help both Human Resources and Business Leaders understand the purpose of a Community Manager, hence here’s my contribution. A community…
Tagged with: Business, Community manager, Customer Service, Human resources, Marketing, Public relations, Social media
Posted in Digital Marketing, Management, Resources
Posted in Digital Marketing, Management, Resources
Answers to Business Case Interview
This post goes in response of last week’s Business Case Interview post. Every HR partner or Marketing interviewer for that matter will tell you that there are no right or wrong answers to a business case interview. This is true,…
Tagged with: Advertising and Marketing, Business, Business Case, Chief executive officer, IPv6, Marketing, Marketing plan, Marketing Strategy
Posted in Decision Making, Management, Strategy
Posted in Decision Making, Management, Strategy
Business Case Interview
One of the things you have to prepare to while being unemployed is on resolving a Business Case Interview. This is a ‘typical’ business situation that requires a lot of analysis and a justified proposal to demonstrate both you analytical…
Tagged with: Business, Business Case, Interview, Management, Marketing
Posted in Decision Making, Strategy
Posted in Decision Making, Strategy
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