I’m not quite sure when, but very recently Facebook announced that from March 30th all Facebook Pages will migrate to Timeline feature. With this announcement some innovation adverse people are blogging about how to stay with the old look, some are focusing on the…
Marketing According to Tavo
My Thoughts on Current Marketing & Industries News
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Time to update your facebook timeline tabs!
Tagged with: Brand, Business, Coca-Cola, Facebook, Facebook features, Facebook Page, Pepsi, Timeline
Posted in Digital Marketing, Web & Social
Posted in Digital Marketing, Web & Social
Components of a digital marketing project: SOCIAL MEDIA (3/3) – Twitter, StumbleUpon
I’ve talked about Facebook (basic), LinkedIn (professional) and YouTube (for video, viral & backlinks) now I will talk about several other Social Networks that can be useful to obtain traffic and hopefully motivate consumption. Twitter: Twitter matters to you because:…
Tagged with: Facebook, LinkedIn, Social media, Social network, StumbleUpon, Twitter, YouTube
Posted in Digital Marketing
Posted in Digital Marketing
Components of a digital marketing project: SOCIAL MEDIA (1/3) – Facebook
Let’s try to understand a little bit more this ‘social’ interaction that’s actually very impersonal. Late 2003 (yes, that far back) Mark Zuckerberg started a very successful website to connect Harvard Students to rate “Hot or Not” pictures of other…
Tagged with: Consumer, Facebook, Social media, Social media marketing, Social network
Posted in Digital Marketing
Posted in Digital Marketing
Custom-Made Products: Coca-Cola Australia’s Case
A couple of days ago I wrote about how the innovation books talk mostly about IT companies and how they came to revolutionize the world, but rarely include current examples from industries such as FMCG, Beverages, Food, Automotive, etc. In…
Tagged with: Australia, Brand, Coca-Cola, CocaCola, Facebook
Posted in Innovation Pipeline, Interesting News
Posted in Innovation Pipeline, Interesting News
Glocal: Global Strategy Local Execution
The term “glocalization” comes from the Japanese word dochakuka and refers to “adapting the farming techniques to local conditions”. But if you are reading this post you’re more interested in what this mean to a business and it’s strategies than…
Tagged with: Coca-Cola, Facebook, Foursquare, Ice cream, Location Based Advertising, Procter & Gamble
Posted in Decision Making, Innovation Pipeline, Launch Stage, Marketing 101
Posted in Decision Making, Innovation Pipeline, Launch Stage, Marketing 101
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