Blog Archives

Time to update your facebook timeline tabs!

I’m not quite sure when, but very recently Facebook announced that from March 30th all Facebook Pages will migrate to Timeline feature. With this announcement some innovation adverse people are blogging about how to stay with the old look, some are focusing on the

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Posted in Digital Marketing, Web & Social

Components of a digital marketing project: SOCIAL MEDIA (3/3) – Twitter, StumbleUpon

I’ve talked about Facebook (basic), LinkedIn (professional) and YouTube (for video, viral & backlinks) now I will talk about several other Social Networks that can be useful to obtain traffic and hopefully motivate consumption. Twitter: Twitter matters to you because:

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Posted in Digital Marketing

Components of a digital marketing project: SOCIAL MEDIA (1/3) – Facebook

Let’s try to understand a little bit more this ‘social’ interaction that’s actually very impersonal. Late 2003 (yes, that far back) Mark Zuckerberg started a very successful website to connect Harvard Students to rate “Hot or Not” pictures of other

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Posted in Digital Marketing

Custom-Made Products: Coca-Cola Australia’s Case

A couple of days ago I wrote about how the innovation books talk mostly about IT companies and how they came to revolutionize the world, but rarely include current examples from industries such as FMCG, Beverages, Food, Automotive, etc. In

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Posted in Innovation Pipeline, Interesting News

Glocal: Global Strategy Local Execution


The term “glocalization” comes from the Japanese word dochakuka and refers to “adapting the farming techniques to local conditions”. But if you are reading this post you’re more interested in what this mean to a business and it’s strategies than

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Posted in Decision Making, Innovation Pipeline, Launch Stage, Marketing 101

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