Blog Archives

Social Media as a Gift Economy

I recently read a fabulous article of HBR on Gift Economies that really depicts how social marketing really works and why brands fail obtaining Social Media ROI. This article motivated me to write about the human (consumer) psyche behind the

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Posted in Digital Marketing, Management, Strategy, Web & Social

Recruiting a Community Manager

During these times of Community Manager blooming everywhere, and this new career being very different to all, we have to help both Human Resources and Business Leaders understand the purpose of a Community Manager, hence here’s my contribution. A community

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Posted in Digital Marketing, Management, Resources

Answers to Business Case Interview

This post goes in response of last week’s Business Case Interview post. Every HR partner or Marketing interviewer for that matter will tell you that there are no right or wrong answers to a business case interview. This is true,

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Posted in Decision Making, Management, Strategy

Is Kickstater.com funding creative projects or scammers?

Is Kickstater.com funding creative projects or scammers? Today, I was reading an article regarding Seth Godin’s latest venture that involves a kickstarter.com project about a new book called “The Icarus Deception” on which sounds very seth-like (you’ll either love it or

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Posted in Uncategorized

Business Case Interview

One of the things you have to prepare to while being unemployed is on resolving a Business Case Interview. This is a ‘typical’ business situation that requires a lot of analysis and a justified proposal to demonstrate both you analytical

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Posted in Decision Making, Strategy

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